The world of small business is witnessing a steady growth in the adoption of marketing automation software, and this trend is only likely to continue in the near future – in fact, a report reveals nearly 7 out of 10 Small and Midsized Businesses (SMBs) are interested in investing in AI and marketing automation tools.
Why are small businesses looking to utilize cutting-edge marketing automation platforms? The powerful software systems help SMBs overcome the challenges posed by budgetary and manpower constraints and compete with bigger organizations effectively, by facilitating optimal use of resources to drive productivity and revenue growth.
Today, we’ll examine how HubSpot, a feature-rich platform helps SMBs serve their customers well and enjoy excellent growth. But first, let’s see what HubSpot is all about.
What Is HubSpot?
HubSpot is a power-packed yet simple-to-use IT platform with robust marketing automation capabilities well suited to meet the needs of SMBs. The platform is hosted on the cloud and provides a comprehensive, fully-integrated suite of useful tools to successfully execute a wide variety of marketing activities including inbound marketing strategies. HubSpot allows small firms to automate their marketing activities, provide first-rate support to salespeople and deliver top-notch services to clients. The best thing about HubSpot is you can ensure perfect alignment of your marketing, selling and customer support functions without any hassle.
Why HubSpot for Small Businesses?
All-in-one Business Platform
HubSpot is a robust collection of fully integrated marketing automation tools – from executing e-mail campaigns to managing leads and creating content marketing schedules to analyzing data to optimizing sales funnels, the system allows a small business to perform a wide variety of tasks critical to its success. This makes HubSpot a good choice for an SMB, as the firm can avoid the trouble and cost of using multiple systems and integrating them properly.
Lead Nurturing and Personalization
You can use HubSpot to formulate and execute appropriate strategies to nurture your leads. The marketing automation platform allows your small business to gain real-time insights into lead behaviors and requirements and use the insights to launch automated lead nurturing campaigns to deliver the right content at the right time. You can tailor the information you share with each lead to ensure it perfectly resonates with his specific needs.
Advanced Segmentation
Innovative segmentation capabilities of HubSpot empower you to reach out to prospects with precisely-targeted marketing initiatives. You can create multiple audience groups based on their demographic and behavioral data along with various other criteria.
Intuitive and User-friendly Interface
HubSpot has a very user-friendly interface that allows your people to use the rich capabilities of the platform with little trouble. All members of your team, irrespective of their experience and technical abilities, can master the platform in no time, sparing you of the problems involved in conducting long training programs (and the costs involved).
Integration and Scalability
SMBs often face the problem of scaling their IT systems to meet rapidly-changing requirements of their business. This negatively affects their ability to provide good services to customers. HubSpot helps resolve this problem very effectively – you can scale the platform very fast with minimal expenditure to fulfill the dynamic business needs of your small firm. You can connect HubSpot easily with various third-party software systems used by your firm such as Enterprise Resource Planning (ERP) platforms, accounting tools and so on. As the scale of your operations widens over a period, you can integrate HubSpot with more tools to meet specific requirements.
Comprehensive Analytics and Reporting
HubSpot’s rich analytics capabilities help you make proper use of data to get useful customer insights to improve your campaigns. You can get useful information on all aspects of your marketing and sales efforts including website traffic, lead acquisition and deals closed. HubSpot helps make your sales and marketing programs more meaningful by tracking various metrics such as the following in real time.
- Website visits and conversions
- Lead acquisition
- Content performance
- Performance of e-mail marketing and SMM initiatives
- Sales revenue volumes
- Client acquisition cost (CAC)
How Can Small Businesses Automate Marketing with HubSpot?
Lead Generation
HubSpot helps you ensure a seamless lead generation cycle – from helping you identify the right audience to target and generating Marketing Qualified Leads (MQLs) and converting them to Sales Qualified Leads (SQLs) and ultimately transforming them into dollar-giving clientele, you can rely on HubSpot at every stage to meet your goals. You can use the software platform to perform the following activities very efficiently.
- Come up with a good landing page and insert a form to obtain the details of potential customers
- Monitor the performance of lead generation campaigns in real time and take appropriate action
- Score leads based on their likelihood of making a purchase and identify the next steps
- Deliver relevant content and product recommendations based on customer needs
- Dispatch personalized e-mails automatically based on your interactions with each customer
Marketing Automation
You can use HubSpot to automate your marketing workflows – this’ll go a long way in reducing manual marketing efforts and help save precious dollars and enhance efficiency in a big way. You can set up automated workflows to execute e-mail campaigns, post content on your social media handles, monitor campaign performance and perform various other activities.
Sales Funnel
The innovative features of HubSpot allow your small business to optimize its sales funnel seamlessly – from acquiring leads to inking deals, you can get the right insights at every stage, ensuring high conversion rates. The robust platform helps you perform the following easily.
- Monitor customer touchpoints in real time
- Identify issues and resolve them without delay
- Track the progress made in each potential deal and take appropriate action
E-mail Marketing
HubSpot’s end-to-end e-mail marketing solutions help you develop, execute and analyze your e-mail campaigns with minimal effort. You can utilize the platform’s library of pre-built templates and segmentation features to come up with e-mail programs that create the desired impact. HubSpot also helps you track the deliverability of your e-mails and responses of the recipients. Furthermore, you can conduct A/B testing to enhance their effectiveness.
Content Marketing
Your small business can use HubSpot to create engaging content for its target audience. The platform helps you gain the right insights to make your content marketing initiatives a grand success. More specifically, you can use HubSpot for the following.
- Developing a solid content plan based on relevant, real-time data
- Identifying the right format for the content you create (textual write-ups, infographics, videos and so on).
- Optimizing the content for better engagement and search engine visibility
- Analyzing the performance of the content marketing initiative and reasons thereof
You can utilize the large library of templates provided by HubSpot to develop content rapidly, with minimal effort and expenditure.
Social Media Marketing
The robust Social Media Marketing (SMM) features of HubSpot help small organizations such as yours to reach out to prospective customers on online networking platforms and communicate your message effectively – from creating an SMM calendar to developing interesting content and posting it on your social handles to tracking audience reactions and using the right data to enhance SMM campaign performance, you can use on the platform to get the desired results.
Customer Relationship Management
You can manage customer interactions and relationships efficiently using HubSpot. You can put a centralized process in place for tracking and organizing client information, monitoring customer interaction histories and understanding the behavior of your clientele. This enables you to come up with highly personalized and targeted marketing campaigns, leading to increased conversion rates. HubSpot helps you ensure smooth collaboration of your sales reps and get real-time updates of the progress made in each deal.
Thus, you can see HubSpot is designed keeping in view the specific needs of SMBs. At Solunus, we assist you in utilizing the platform’s amazing features to execute various business initiatives including inbound marketing programs effectively. Our experts help you optimize the sales funnel of your small business and build lasting relationships with your clientele. We’ve served several small and upcoming firms across the industry spectrum enabling them to gain rich customer insights. These insights together with our solid ability to apply the latest technology to fulfill specific business needs allow us to provide you with the best value.
